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Pillsbury puts dessert and baking mixes, some Hungry Jack on block

Published on .

Pillsbury Co. on Oct. 19 put its U.S. retail dessert and baking mix division and its Hungry Jack potato and shelf-stable breakfast businesses up for sale. General Mills' pending acquisition of Pillsbury, slated to close by year's end, is contingent on the sale of the businesses, which accounted for more than $500 million in sales for Pillsbury's latest fiscal year. DMB&B, New York, Leo Burnett, Chicago, and Dye, Van Mol & Lawrence, Nashville, handle work for the businesses on the block. Pillsbury's Green Giant canned vegetable business, handled by Leo Burnett, will also be sold as part of the acquisition.

Copyright October 2000, Crain Communications Inc.

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