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Pillsbury's SnackWell's begins to bake

Published on .

Nabisco's low-fat SnackWell's brand moves to another aisle of stores as it teams up with Pillsbury Co. to roll out a line of baking mixes. The first co-branded product, a low-fat fudge brownie mix, is due in February and will be made by Pillsbury, which will pay sales royalties to Nabisco for use of the name. Leo Burnett Co., Chicago, is the Pillsbury agency.

Jenner back for MCI
MCI Communications Corp. has again tapped Bruce Jenner as a consultant and spokesman for its Olympic advertising efforts. This year is Mr. Jenner's 20th anniversary of winning the Olympic decathlon. Terms were not disclosed. Messner Vetere Berger McNamee Schmetterer Euro/RSCG handles MCI.

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