The Pillsbury Co. agreed to become the exclusive advertiser on the home page of Family.com's recipe section, in return for links from Family.com's recipe pages to Pillsbury's mealtimeideas.com and other Pillsbury branded pages and Web sites. Family.com is the Walt Disney Internet Group's parenting site. As part of the deal, Family.com's URL will be placed on Pillsbury's breakfast product packaging, including Hungry Jack Waffles and Microwave Pancakes, Pillsbury Toaster Bagel Shoppe Bagels, Toaster Strudel pastries and Toaster Scrambles pastries, as well as in freestanding Sunday newspaper insert advertising from Pillsbury. Pillsbury and Family.com have started building Pillsbury's presence on Family.com's recipes page in the Cake Finder secton; Pillsbury's test kitchen experts will respond to emailed questions via Family.com.
Copyright December 2000, Crain Communications Inc.