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Pine-Sol, Resolve expand

Published on .

Clorox Co., Oakland, Calif., will roll out Pine-Sol Spray & Mop, a floor cleaning spray, in October, backed by an estimated $5 million in TV and print advertising breaking in January from DDB Worldwide, San Francisco. Meanwhile, Reckitt Benckiser is moving to extend its Resolve line with the September rollout of a new scented product for use in steam carpet cleaning machines. McCann-Erickson Worldwide, New York, handles Resolve.

Copyright August 2000, Crain Communications Inc.

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