Clorox Co., Oakland, Calif., will roll out Pine-Sol Spray & Mop, a floor cleaning spray, in October, backed by an estimated $5 million in TV and print advertising breaking in January from DDB
Worldwide, San Francisco. Meanwhile, Reckitt Benckiser is moving to extend its Resolve line with the September rollout of a new scented product for use in steam carpet cleaning machines. McCann-Erickson Worldwide, New York, handles Resolve.
Copyright August 2000, Crain Communications Inc.