shops $30 mil account

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Most Popular, a new Web service that's part portal and part push technology, is shopping its $30 million advertising account. Arnold Ingalls Moranville, San Francisco; Doner, Newport Beach, Calif; FCB Worldwide, Costa Mesa, Calif.; J. Walter Thompson USA, San Francisco; and Townsend & O'Leary, Irvine Calif., are the five semi-finalists for the business. A final choice is expected by Oct. 8. The initial Pingpong budget is for a national campaign, with additional advertising dollars to be placed in Europe and Asia following the U.S. launch.

Copyright September 1999, Crain Communications Inc.

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