Pioneer Electronics (USA), Long Beach, Calif., Sept. 1 starts a multimillion-dollar print ad campaign, retail program and sweepstakes themed "Pioneer performance now playing." The campaign will promote DVD and other home-theater products. BBDO
West, Los Angeles, did the ads; Think New Ideas, West Hollywood, Calif., did point-of-purchase materials. Spending details were not disclosed.
Copyright August 1998, Crain Communications Inc.