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Pioneer breaking new campaign

Published on .

Pioneer Electronics (USA), Long Beach, Calif., Sept. 1 starts a multimillion-dollar print ad campaign, retail program and sweepstakes themed "Pioneer performance now playing." The campaign will promote DVD and other home-theater products. BBDO West, Los Angeles, did the ads; Think New Ideas, West Hollywood, Calif., did point-of-purchase materials. Spending details were not disclosed.

Copyright August 1998, Crain Communications Inc.

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