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Pirelli drive rolls

Published on .

Pirelli Armstrong Tire Corp. launches an international print campaign tomorrow. Pirelli's global agency, Young & Rubicam, bought media in business publications such as The Wall Street Journal, Britain's Financial Times and Germany's Frankfurter Allgemeine Zeitung. Pirelli is in the final year of its three-year plan to be a stronger global player. About half its $7 billion sales are in Europe.

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