Pirelli gears up for Internet

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Pirelli, Rome, announced a $975 million, three-year plan to transform the Italian tire giant to operate in the "new economy.'' The initiative will include the use of Web-based distribution, inventory and manufacturing systems as well as the launch of other Internet ventures. The plan is being developed in coordination with U.S.-based Cisco Systems. Pirelli said it will sell its newest product, the P2500 one-size-fits-all tire, only on the Internet. Armando Testa, Milan, will handle ads related to Internet initiatives.

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Copyright March 2000, Crain Communications Inc.

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