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Pirelli names Testa to $30 mil account

Published on .

Pirelli in September will move its estimated $30 million global tire account from Young & Rubicam to Armando Testa, the family-owned Italian ad agency that is revamping its European network. The new Testa network is run from London by Director of Operations David Gray, formerly Y&R's worldwide managing director for the Pirelli business. Turin-based Testa dumped its affiliations with local agencies in Europe and has opened five offices outside Italy this year, but has no shops outside Europe.

Copyright June 1999, Crain Communications Inc.

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