Pixelpark's east European subsidiary, Pixelpark CEE Holding, will hold a 75% stake in a joint venture with Turport, the Internet arm of Turkey's leading media group, Medya Holding. No financial details were available.
Turkey's Internet market is expected to soar dramatically in the next four years with a third of the country's 60 million population forecast to become Internet users and contributing to e-commerce sales of $15 billion.
With annual sales of $77 million, Pixelpark is present in Germany, Switzerland, Austria, Spain, France, the U.K., Eastern Europe, Brazil and the U.S. Clients include adidas-solomon, Allianz, BASF, Bank Sarasin, Lufthansa, Siemens and Procter & Gamble Co.
Launched in 1991, Pixelpark is 58% owned by media giant Bertelsmann.
Copyright September 2000, Crain Communications Inc.