PIZZA HUT BREAKS NEW WIEDEN WORK

'Where'd the Cheese Go?'

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CHICAGO (AdAge.com) -- Yum Brands' first campaign for Pizza Hut from Wieden & Kennedy, Portland, Ore., breaks a second commercial today for its Insider Pizza under the "Where's the cheese at?" theme.

The first ad, which

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broke last week, shows how cheese missing from favorite dishes such as macaroni and cheese is in and on top of the Pizza Hut pie.

Wieden won the assignment for the specialty pizza in March. Omnicom Group's BBDO Worldwide, New York, is the primary Pizza Hut shop.

Separately, BBDO last week had its first meetings with new Yum sibling brand Long John Silver's after being added to the pool of agency's vying for the fast-food seafood chain's $25 million-plus advertising account.

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