See one of the pulled spots

PIZZA HUT ENDS WIEDEN & KENNEDY WORK

Campaign Was Pulled Within Days of Release

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A spot from the pulled campaign.
SAN FRANCISCO (AdAge.com) -- Wieden & Kennedy, Portland, Ore., has lost its slice of Yum Brands' Pizza Hut account.

In an interview with AdAge.com this afternoon, Pizza Hut spokeswoman Patty Sullivan said the agency's work was "done." She said Pizza Hut "did not know if it would be giving future assignments to Wieden & Kennedy or others" in the future.

Campaign pulled
Wieden in March picked up an assignment for Pizza Hut's "Insider" pizza and produced a summer promotion that ran for only days in May before being pulled. It used the jingle "Where'd the cheese go?"

Subsequently, Pizza Hut returned to more traditional fast-food advertising from

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agency of record Omnicom Group's BBDO Worldwide, New York, and also added free toppings to spur sales.

No further comment
The spokeswoman said Pizza Hut would not comment on details of its advertising strategy or other aspects of its relationship with agencies for competitive reasons.

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Cara B. DiPasquale contributed to this report.

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