Pizza Hut eyes 'designer' pies

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"Designer" ingredients like portobello mushrooms and smoked meats could crop up at mainstream Pizza Hut, Dallas, as part of a strategy to provide a broad variety of new products. Some pizzas now in test may be offered regionally rather than nationally. The nation's largest pizza chain, a unit of Tricon Global Restaurants, next year plans to stick with its campaign from BBDO Worldwide, New York, themed "The best pizzas under one roof," said a participant at a Tricon conference for stock analysts. Pizza Hut could not be reached at deadline.

Copyright November 1998, Crain Communications Inc.

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