Designer ingredients like portobello mushrooms and smoked meats could crop up at mainstream Pizza Hut as part of a strategy to provide a broad variety of new products. Some pizzas now in test may be offered regionally rather than nationally. The nation's largest pizza chain, a division of Tricon Global Restaurants, next year plans to stick with its campaign from BBDO
Worldwide, New York, themed "The best pizzas under one roof," said a participant at a Tricon conference last week for stock analysts. Pizza Hut could not be reached at deadline.
Copyright November 1998, Crain Communications Inc.