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PIZZA HUT ROLLS NEW IMAGE ADS

Published on .

WICHITA, Kan.-PepsiCo's Pizza Hut this month begins calling 50,000 customers a week as part of its new image campaign, tagged "You'll love the stuff we're made of."

One of a series of TV spots from BBDO Worldwide, New York, shows a boy on the telephone, answering questions about the quality of his home-delivered Pizza Hut pie. The chain also is running an eight-page magazine ad supporting its money-back quality guarantee.

Pizza Hut's goal: stemming the same-store sales drop reported in each quarter of 1994.

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