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@plan study: Clothes shoppers migrating online

Published on .

A new Internet study from @plan shows that more than 10% of active adult Web users have shopped online for apparel during the last six months, a 67% increase over the previous six months. @plan CEO Mark Wright said he believes apparel is the next big category on the Web. Of those adults shopping for clothing on the Web, about 4.6% made purchases, a 200% increase over the previous six months.

Copyright September 1998, Crain Communications Inc.

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