×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

@plan study: Clothes shoppers migrating online

Published on .

A new Internet study from @plan shows that more than 10% of active adult Web users have shopped online for apparel during the last six months, a 67% increase over the previous six months. @plan CEO Mark Wright said he believes apparel is the next big category on the Web. Of those adults shopping for clothing on the Web, about 4.6% made purchases, a 200% increase over the previous six months.

Copyright September 1998, Crain Communications Inc.

In this article:
Most Popular