launches consumer feedback site

Published on ., Cincinnati, launched Feb. 17, seeking consumer feedback via the Web or in a Palm Pilot version on a variety of products and services, but initially targeting the travel, hospitality, computer, e-commerce and Internet service provider industries. Planetfeedback also launched Buyers Buzz, a consumer news service linked to the site. Headed by former Procter & Gamble Co. interactive brand manager Pete Blackshaw, planetfeedback expects to name an agency of record later this month.

Copyright February 2000, Crain Communications Inc.

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