PlanetRx opens $50 mil review

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PlanetRx, an online drugstore selling both prescription and over-the-counter medicines, has begun a review for the creative portion of an advertising account that could grow to an estimated $50 million. Currently, SF Interactive handles online creative and buying, while Direct Partners, Los Angeles, has created direct-response radio ads. The company filed in July for a public stock offering.

Copyright August 1999, Crain Communications Inc.

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