launches guerilla and print effort on both coasts

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Most Popular, a site focused on pop culture, is launching a print and guerilla marketing effort (including posters, samplers, stickers and online banners) themed, "Submit to Plastic," Feb. 1 in New York to promote its launch ( Eisnor, New York, handles. is an offering of media company Automatic Media. The same campaign will begin in San Francisco in about four weeks. Strategically placed plastic egg samples will appear all over New York and San Francisco with the inserted message, "Got an Opinion? By all means, share it with the rest of us."

Copyright January 2001, Crain Communications Inc.

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