Play the stock market in game

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Walt Disney Internet Group is eyeing a January launch of a daily stock-market game on its Web site, as part of its strategy to create more "stickiness" for the site. The game will closely imitate the "3-Play" game on sister site, where players select a three-player dream team for a particular sports team, and track their results. Dick Glover, executive VP-Internet media, Walt Disney Internet Group and ABC, notes the ESPN game has attracted "thousands of players" to the sports site and, since the gaming platform is already developed, "it's really inexpensive" to launch a similar game on

Copyright December 2000, Crain Communications Inc.

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