Playboy hooks into e-commerce deals

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Playboy Online has finalized seven new electronic commerce partnerships for its Web site as part of its efforts to make e-commerce its second-largest revenue stream, next to advertising and trailed by subscriptions. The new alliances are with Amazon.com for selling books, CDs and DVDs; My-CD.com for custom CDs; Classifieds2000 for online classified personal ads; District Photo for digital photographs; FreeRide for an affinity program; Roxy Systems for digital satellite systems; and Software.net for electronic software.

Copyright July 1998, Crain Communications Inc.

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