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Playboy plans Scandinavian edition

Published on .

Playboy Enterprises said it would launch a Scandinavian edition of Playboy, beginning with a December 1997/January 1998 Norwegian edition, and rolling out in Sweden, Finland and Denmark over the next few years. The edition will be a joint effort between Playboy Enterprises and Scandinavian company Media Holding ASA.

Copyright July 1997, Crain Communications Inc.

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