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New player enters couponing fray

Published on .

Another volley is being fired in the coupon wars as a new incentive-marketing group starts up with a board members list that reads like a Who's Who of package-goods and retail marketing. Relationship Marketing Group is about to begin its second month of testing the DataVantage database marketing system with 40 marketers and 200 brands. The program began testing last month in eight Dick's Supermarket stores in Wisconsin, but Wilton, Conn.-based RMG plans to be in at least 200 stores by July, said President Jon Robertson.For more on this story, see the full article in NEWS.

Copyright April 1997, Crain Communications Inc.

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