Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Playtex cuts off hair care brand

Published on .

Playtex Products, Westport, Conn., sold its Jhirmack haircare brand to Allegheny Pharmacal Corp. for an undisclosed amount of cash and future royalties. Playtex officials said they wanted to concentrate on its infant care, feminine hygiene and suncare business, which include brands such as Playtex Gentle Glide tampons and Banana Boat sunscreens. The company had not put any advertising support behind the Jhirmack brand since 1997.

Copyright May 1999, Crain Communications Inc.

Most Popular
In this article: