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Playtex cuts off hair care brand

Published on .

Playtex Products, Westport, Conn., sold its Jhirmack haircare brand to Allegheny Pharmacal Corp. for an undisclosed amount of cash and future royalties. Playtex officials said they wanted to concentrate on its infant care, feminine hygiene and suncare business, which include brands such as Playtex Gentle Glide tampons and Banana Boat sunscreens. The company had not put any advertising support behind the Jhirmack brand since 1997.

Copyright May 1999, Crain Communications Inc.

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