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Playtex reviews $15 mil account

Published on .

Sara Lee Corp.'s Playtex intimate apparel, which parted ways last month with Saatchi & Saatchi Advertising, New York, is conducting a review of its estimated $15 million account. Among the agencies in the pitch: Y&R Advertising, DDB Needham Worldwide, Grey Advertising and Interpublic Group of Cos.' Ammirati Puris Lintas and Gotham units, all New York.

Copyright April 1997, Crain Communications Inc.

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