Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

The distinction between "playtime" and "anything but playtime" is clear in farcical vignettes that make up the introductory spot for the Sony Card from Citibank. Wunderman Cato Johnson, New York, created the direct pitch, running on TV and in theaters. The card earns users discounts on Sony Corp. products, ranging from movies to electronics. First Edition and Splash Design collaborated on the special effects for the spot, which portrays the card as "The official currency of playtime." Copywriter: Barry Dickson. Art director:
Most Popular
In this article: