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PLAYTIME IS CHARGE TIME FOR SONY CARD

Published on .

The distinction between "playtime" and "anything but playtime" is clear in farcical vignettes that make up the introductory spot for the Sony Card from Citibank. Wunderman Cato Johnson, New York, created the direct pitch, running on TV and in theaters. The card earns users discounts on Sony Corp. products, ranging from movies to electronics. First Edition and Splash Design collaborated on the special effects for the spot, which portrays the card as "The official currency of playtime." Copywriter: Barry Dickson. Art director:
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