Created by Chicago's McConnaughy Stein Schmidt Brown, the parody was a way of showing that True Value sells more than hardware, says writer Scott Eirinberg. Dennis Manarchy of Manarchy Studios in Chicago directed, imitating the look of a typical holiday spot, according to Eirinberg. "It's all tongue in cheek," he adds. "I don't think anyone's going to put a chain saw through a turkey."
Other credits to art director Joe Stuart, CDs Jim Schmidt and Tom McConnaughy