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Plugged in to savings

Published on .

Utility.com makes light of the friendly local power company in a new campaign to promote its electric power services. In the first spot, from Moffatt/Rosenthal, Portland, Ore., a little girl plays with her new friend--a giant light bulb--until the announcer interrupts, "Who needs feel-good electric ads, how about feel-good electric bills?" Art director: Mark Sobier.
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