Philip Morris Cos. said Marlboro shipments rose 5% in 1997 to a 34.1% share of industry shipments. PM, reporting its financial results for the year, said that at retail its brands accounted for 51% of all cigarettes sold, with Marlboro accounting for 35.2% of the total market at retail, up 1.9 share points. PM's Kraft Foods division also posted a 4% volume gain in North America for the year. PM's Miller Brewing Co., with new ads and aggressive pricing, boosted operating income 4.5% to $445 million.
Copyright January 1998, Crain Communications Inc.