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PM defends smoke in Europe

Published on .

Passive smoking is no more harmful to human health than gulping down milk, crunching cookies or eating hot peppers, according to a pan-European direct-response print ad campaign from Philip Morris that breaks Wednesday. The campaign, created by Bainsfair Sharkey Trott, London, will run in major national newspapers in nine European countries, including Germany, France and the U.K. It is supported by brochures and messages on the Internet.

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