Philip Morris USA, New York, today unveiled a new element of its corporate campaign, print ads in major opinion leader dailies to inform the public "about the company's practices, programs and positions" on tobacco issues. The first ad from Y&R Advertising promised to explore various issues and defended Philip Morris' involvement in anti-tobacco programs. The Campaign for Tobacco-Free Kids immediately blasted the advertising and said if Philip Morris wants to act responsibly, it should pull tobacco ads from publications seen by underage teens. The group announced it would counter Philip Morris' ads with some of its own, headlined "Big tobacco's latest doubletalk." Greer Margolis Mitchell Burns & Associates, Washington, handles the anti-tobacco group. Philip Morris denied any wrongdoing.
Copyright February 2000, Crain Communications Inc.