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PM rivals don't follow ad move

Published on .

None of Philip Morris Cos.' competitors so far is leaping to follow their rival in pulling tobacco ads from the back pages of magazines. New York-based Philip Morris, which revealed plans to pull the ads in an interview with The Wall Street Journal, said on May 17 that current commitments will be honored but that back page ads will be replaced either with ads from the current responsibility campaign or ads from PM units Kraft Foods or Miller Brewing Co. PM said it's pulling the ads to lessen the visibility of tobacco advertising. Meanwhile, tobacco critics charged that cigarette marketers have taken the money from the barred billboard ads and put it into magazine ads that reach those under age 18. They called on state attorneys general to haul tobacco makers into court.

Copyright May 2000, Crain Communications Inc.

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