PMAA'S UPDATE '95 READY FOR HOT TOPICS

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CHICAGO-Do you have a burning question about hot topics in promotion marketing? Advertising Age can get answers for you from top promotion industry executives.

Your questions will be given to the leaders of the Promotion Marketing Association of America's Update '95 conference, set for next week here, and later you will get the results.

Thanks to new touchpad technology, the PMAA's sessions are totally interactive, so participants can be polled instantly. Note specific conference sessions listed below and direct your questions to Ad Age by fax at (312) 649-5331 or e-mail at K8FITZ@aol.com. For more information about Update, call (212) 420-1100.

Sessions at the PMAA's Update conference March 13 and 14 include:

"Marketing vs. Consumers": Have we gone too far, or not far enough? Everything from saturation of messages to privacy infringement and the proliferation of brands and promotions will be covered.

"Technology/Innovation-What You Need to Know, Now": Online and Internet promotion marketing pitfalls and opportunities will be explored.

"Entertainment Marketing": Some say entertainment will be incorporated into all future promotions. This session will help promotion marketers weed out the hype.

"Retailer vs. Manufacturer (Grocery)": Experts will share inside tips for taking a team approach to successful account specific promotions.

"Affinity, Continuity & Database Marketing": What's the price of loyalty? Do these programs really work?

"Marketing to Kids": Everyone wants to reach kids to build brand loyalty from an early stage. But what are the boundaries?

"Sports Marketing": How do you break through the clutter with a sports promotion? Session will be led by Tug McGraw, Major League Baseball Alumni Association chairman.

"Retailer vs. Manufacturer (Mass Merchandiser)": Successful partnerships create winning promotional efforts. What does one side of the partnership look for in the other?

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