PNC Bank set for pitches in $20 mil acc't

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PNC Bank will hear a first round of pitches from select contenders on its estimated $15 million to $20 million account next week. Incumbents Ketchum Advertising, Pittsburgh, which handled the bulk of the account, and McKinney & Silver, Raleigh, N.C., which has a smaller part, are both said to be included in the review, as well as Margeotes/Fertitta &|Partners, New York, and an undisclosed two or three others. Consultant is Richard Roth Associates, Chappaqua, N.Y.

Copyright November 1998, Crain Communications Inc.

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