Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

PointCast develops college network

Published on .

PointCast this fall plans to launch the PointCast College Network, targeting college students with content from E! Online, SonicNet, Wired, Billboard and other media companies, an executive familiar with the company said. The network is a major expansion beyond PointCast's existing business pushing news and information, along with animated ads, to business users. Ads will be priced at $63,000 per quarter; the network will carry a rate base of 125,000 unique viewers per month for the fall semester. PointCast's rate base for its existing service is 1.2 million unique viewers.

Copyright May 1997, Crain Communications Inc.

Most Popular
In this article: