PointCast Direct offers per-click ad banner model

Published on .

Most Popular

Pointcast, the company that pioneered push 30-second spots, today ventures into banner territory with PointCast Direct, a direct marketing service that guarantees click-throughs on banners purchased in monthly packages of 5,000.

"With these banners we will publish the first ever cost-per-click rate card," said Anna Zornosa, senior VP-advertising sales and affiliate development at Cupertino, Calif.-based PointCast. The move into banners was a way to fulfill the direct marketing needs of its clients, Ms. Zornosa said.

For more on this story, see the full article in INTERACTIVE.

Copyright July 1997, Crain Communications Inc.

In this article: