PointCast unveils e-commerce site

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While PointCast has long courted online business users, last week the broadcast network marked its territory with an expanded electronic commerce Web site aimed at business executives and data backing up its audience measurement claims.

PointCast unveiled EntryPoint 2.0, an expanded version of the site its members pass through to reach the Web. The site, which formerly posted links to merchants, now features integrated content.

Copyright October 1998, Crain Communications Inc.

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