PointRoll launches multi-ad messaging via banners

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PointRoll, Philadelphia, a Web-based advertising delivery services company, is rolling out a Web-based multiadvertising message delivery system that is accessed by pointing and rolling a computer mouse across a standard-looking banner advertisement. Multiple interactive mini pop-up windows appear below the original ad, then disappear once the mouse is moved away. Universal Studios is using the new advertising delivery system as part of its campaign for the home video release of "Erin Brockovich."

Copyright August 2000, Crain Communications Inc.

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