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Pokemon's powers create top promo at Burger King

Published on .

Burger King Corp., Miami, tomorrow will run a page ad in USA Today to alert customers that a new batch of Pokemon toys has arrived. The craze for the toys has left the burger chain scrambling to keep customers satisfied. Burger King created printed sheets of Pokemon cards to give out while it awaited the new shipment. A spokeswoman said this is the most successful promotion in Burger King's history. Same-store sales were as much as 30% above last year's in company-owned restaurants in the first weeks of the promotion, which runs through this month, she said. Burger King's agency is Lowe Lintas & Partners Worldwide, New York.

Copyright December 1999, Crain Communications Inc.

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