Polaroid Corp., Cambridge, Mass., said it is launching a non-photography-related product, an unusually shaped flashlight called the Pola Pulse. Advertising for the flashlight will be handled by Polaroid's European agency, Bartle Bogle Hegarty
, London. Pola Pulse will be available initially in the U.S. but the company plans to quickly roll it out internationally.
Copyright June 1997, Crain Communications Inc.