Polaroid tries new category

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Polaroid Corp., Cambridge, Mass., said it is launching a non-photography-related product, an unusually shaped flashlight called the Pola Pulse. Advertising for the flashlight will be handled by Polaroid's European agency, Bartle Bogle Hegarty, London. Pola Pulse will be available initially in the U.S. but the company plans to quickly roll it out internationally.

Copyright June 1997, Crain Communications Inc.

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