Polaroid hunting promo shop

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Polaroid Corp. is looking at six shops to handle its estimated $20 million sales promotion account. Beyond DDB, Draft Worldwide and Zipatoni, Chicago; Ryan Partnership, Westport, Conn.; DVC Group, Morristown, N.J.; and TLPartnership East, Wilton, Conn., are the semifinalists. Communicator, Chicago, was the incumbent. Pile & Co., Boston, is the consultant.

Copyright November 2000, Crain Communications Inc.

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