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Polaroid shopping for agency

Published on .

Polaroid Corp., Cambridge, Mass., in search of new creative since the flight of BBDO Worldwide, has invited Cliff Freeman & Partners; New York, Goodby, Silverstein & Partners, San Francisco; and Leonard/Monahan, Providence, R.I., Polaroid's business-to-business agency, to pitch creative for TV spots to appear in March. Bartle Bogle Hegarty, London, originally invited, has decided to drop out. Polaroid expects to make a decision by the end of September. This pitch is not for agency of record on the $30 million account; Polaroid will begin that search next year.

Copyright August 1995 Crain Communications Inc.

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