Polaroid signs with Varsity Group for JoyCam college market promotion

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Polaroid Corp. is working on a customized marketing program with Varsity Group, a college marketing company that operates Varsitybooks.com and College Impact, to promote Polaroid's JoyCam camera on college campuses this fall. The online and offline campaign includes on-campus marketing via the company's student rep network; integration into the Varsitybooks.com Web site; and targeted e-mails.

Copyright August 2000, Crain Communications Inc.

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