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POLAROID TAKES A SHOT FOR Y2K AD

Published on .

Polaroid Corp. became an early victim of the Y2K bug when it yanked a spot last week that made light of the much-anticipated glitch. The American Bankers Association protested the ad, in which a young man on New Year's Eve uses a new PopShots single-use instant camera to photograph the balance on his account at an ATM, just in case the computer bug eats into the balance after midnight. Instead, the account turns into millions of dollars after the clock strikes 12. Goodby, Silverstein & Partners, San Francisco, handles. Copywriter:
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