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Polaroid takes aim at teen audience through online campaign

Published on .

Polaroid Corp. through June 25 is promoting its I-Zone Instant Pocket camera on a customized microsite created by theglobe.com, a network of specialized sites, on its teen attraction, happypuppy.com. Using Polaroid's "Where will you stick it?" theme, theglobe.com uses interactive lockers in a virtual hallway to lead users to click on a locker and discover various features of the I-Zone camera. The microsite also features a "Where will you stick it?" Shockwave game and sweepstakes.

Copyright May 2000, Crain Communications Inc.

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