Polaroid Corp. through June 25 is promoting its I-Zone Instant Pocket camera on a customized microsite created by theglobe.com, a network of specialized sites, on its teen attraction, happypuppy.com. Using Polaroid's "Where will you stick it?" theme, theglobe.com uses interactive lockers in a virtual hallway to lead users to click on a locker and discover various features of the I-Zone camera. The microsite also features a "Where will you stick it?" Shockwave game and sweepstakes.
Copyright May 2000, Crain Communications Inc.