Interstate Bakeries Corp. breaks a new campaign today supporting its Dolly Madison snack cakes with a TV spot from Campbell Mithun
Esty, Minneapolis. In the 30-second spot, "Mountain Climber," a donut-popping slacker beats a rock climber to the summit. "It's gotta be the Dolly," voice-over says. The 12-week spot TV buy includes late night and morning programs in the central and southeastern U.S.