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Family of Adman Washington Olivetto to Handle Negotiations

By Published on .

RIO DE JANEIRO (AdAgeGlobal.com) -- The family of one of Brazil's best-known adman, Washington Olivetto, has asked the Federal Police to keep out of Mr. Olivetto's kidnapping case, according to a local weekly magazine.

Instead, a close

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friend of Mr. Olivetto's family will handle any negotiations with the kidnappers, who abducted the 50-year-old founder and president of independent agency W/Brasil when he left his shop's Sao Paulo office Dec. 11.

The decision by Mr. Olivetto's family to conduct negotiations is not uncommon. Only 113 of the 234 kidnapping cases reported in Sao Paulo last year were solved by the police.

A case in point was the recent kidnapping of Sergio Bezerra, an executive at local bank BicBanco. During Mr. Bezerra's three weeks in captivity, his case was not reported to the police. Officially, Mr. Bezerra was said to be on a trip but behind the scenes, the family had hired a specialist to handle matters. He was finally released.

Not unusual either is the continuing absence of new information on Mr. Olivetto's whereabouts or his kidnappers' demands. Maintaining a period of silence is one of the tactics used by kidnappers to increase anxiety among the kidnapper's family or close friends.

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