TV Bureau of Advertising
Speaking at the Television Bureau of Advertising conference earlier this week at Manhattan's McGraw-Hill Conference Center, Mr. Tracey noted that state and national political marketing strategies remain "married to broadcast television" and that only small slices of candidates' budgets are going to cable or digital platforms.
"I know there's a lot of talk ... about the potential for cable, the potential for the internet, but ultimately at the end of the day, television is the biggest megaphone that these campaigns have," he said.
Delivered to an audience of several hundred top media executives, his TNS Media Intelligence report forecast that advertising for state and national political candidates and related issues could go as high as $1.6 billion this year. Watch the video for excerpts of Mr. Tracey's speech.