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Published on .

U.S. voters shoved their government to the right on Election Day. And as Republicans celebrated their rise to king of the Hill, the votes were still coming on what effect advertising had on the election. And what effect the election would have on advertising.

Negative political advertising poured over the airwaves like never before. Losers lambasted it, winners tolerated it and the ad industry shuddered-even as spending neared $1 billion.

"The whole [ad] industry looks bad, really bad," said agency co-founder Rich Silverstein.

Even worse, said BBDO Vice Chairman Phil Dusenberry, "there were no ideas" in the advertising.

Looking ahead, conservatives and the religious right are on the march, and observers worry about the ramifications for advertisers and media.

See Pages 55, 58 and 59.

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