Negative political advertising poured over the airwaves like never before. Losers lambasted it, winners tolerated it and the ad industry shuddered-even as spending neared $1 billion.
"The whole [ad] industry looks bad, really bad," said agency co-founder Rich Silverstein.
Even worse, said BBDO Vice Chairman Phil Dusenberry, "there were no ideas" in the advertising.
Looking ahead, conservatives and the religious right are on the march, and observers worry about the ramifications for advertisers and media.
See Pages 55, 58 and 59.