POLITICAL TV ADS MAKE LOCAL SHIFT

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[new york] Political TV advertising hit an all-time record of $400 million during 1996, with a major shift of spending from network to local TV, according to the Television Bureau of Advertising.

The bureau, which said its numbers are based on those from Competitive Media Reporting's MediaWatch, reported the Clinton campaign spent $1.2 million for network time and $27.8 million for spot TV this time vs. $9.6 million and $22.6 million, respectively, four years ago.

The Dole campaign spent $3.1 million on network and $26.4 million on spot vs. the $26.2 million and $16.4 million spent by the Bush campaign in '92.

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